Specifically Aspects of Marketing Distribution

Abstract

Producers and consumers, in each society, are separated by distance, by the ignoration of needs, by wrong proportions of the volume offered. Distribution, as intermediary faze between production and consumption, must assure the eqiuilibrium on the market. The subject of this paper is the evolution of competitive markets and the important role of marketing in the commerce domain. We will define the importance of the marketing policy, which is responsible for choosing the possible targets and methods in order to achieve them and in the same time they must look after the inside and outside compulsions of the firm.