Planning and Creating Tourism Products

Abstract

A service concept consists of a core product bundled with a variety of supplementary service elements. The core product responds to the customer’s need for a basic benefit, such as transportation to a specific location. Supplementary services are those elements that facilitate and enhance use of the core services. They range from provision of needed information and advice to taking a reservation, offering hospitality to customers and billing. Designing a product concept is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, delivered, and scheduled to create a value proposition that meets the needs of target market segments.