Ethics Limits in Political Marketing

Authors

  • Cristian Potincu Transilvania University of Brasov, Romania

Keywords:

electoral campaign, ethics, electorate, manipulation

Abstract

This article deals with theoretical aspects regarding ethical and unethical elements that can be found in the political marketing field, which could influence electoral behavior during electoral campaigns.

Author Biography

Cristian Potincu, Transilvania University of Brasov, Romania

PhD Candidate, Marketing

Published

2008-12-19

Issue

Vol. 1(50)(2008)

Section

MANAGEMENT AND MARKETING

License

Copyright (c) 2008 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.