Consumer Loyalty as a Factor of Aviation Enterprises Competitiveness Increase

Authors

  • Kateryna Kalda National Aviation University, Kiev, Ukraine

Keywords:

air company service supplier, air company service consumer, consumer loyalty, output value, advertising influence

Abstract

The basic components of consumer satisfaction increasing by aviation products services are considered in the article. Basic factors that influence an output value for a firm customert and the factor of company choosing by a loyal client are determined. A connection between value and loyalty is presented.

Published

2008-12-19

Issue

Vol. 1(50)(2008)

Section

MANAGEMENT AND MARKETING

License

Copyright (c) 2008 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.