Some Aspects Regarding Business to Business Marketing Communications in the European Union

Authors

  • Ioana Bianca Chitu Transilvania University of Brasov, Romania

Keywords:

business to business, marketing communications, promotional mix

Abstract

This paper tries to introduce in business to business marketing communications, to establish the main type of business to business marketing communications and to consider some factors that influence and shape relationships between organisations.

Author Biography

Ioana Bianca Chitu, Transilvania University of Brasov, Romania

Dept. of Marketing, Tourism, Services and International Transactions

Published

2008-12-19

Issue

Vol. 1(50)(2008)

Section

MANAGEMENT AND MARKETING

License

Copyright (c) 2008 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.