Assessing Internet Marketing Success through Performance Metrics

Authors

  • A. Chirca Transilvania University of Brasov, Romania
  • A. Daj Transilvania University of Brasov, Romania

Keywords:

Internet marketing, performance metrics, goal-driven behaviour, interactivity, structure of interaction

Abstract

The techniques used to assess and improve the contribution of emarketing to the business include reviewing traffic volume, referrals, clickstreams, online reach data, geographic location, customer satisfaction surveys, leads, and sales. Thus, the advent of interactive media and online measurement has allowed marketers to target E-marketing messages much more precisely, being possible to access comprehensive data on the viewers of their campaigns.

Author Biographies

A. Chirca, Transilvania University of Brasov, Romania

PhD Candidate, Marketing

A. Daj, Transilvania University of Brasov, Romania

Dept. of Finance, Accounting and Economic Theory

Published

2008-12-19

Issue

Vol. 1(50)(2008)

Section

MANAGEMENT AND MARKETING

License

Copyright (c) 2008 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.