A Perspective of the Economic Environment on the Research and Development Institute of Transylvania University of Brasov

A.C. Szakal; A.A. Mocanu

doi:10.31926/but.es.2024.17.66.1.10

Authors

A.C. Szakal Transilvania University of Brasov, Romania https://orcid.org/0009-0008-4311-1970
A.A. Mocanu Transilvania University of Brasov, Romania https://orcid.org/0009-0001-4134-6409

DOI:

https://doi.org/10.31926/but.es.2024.17.66.1.10

Keywords:

promotion, Research and Development Institute of Transylvania University of Brasov, economic environment, commercial society, educational marketing

Abstract

This paper addresses the necessity of the relationship between the academic and economic environments. Specifically, this article presents a quantitative research study conducted among representatives of companies from the Central Region of Romania regarding the Research and Development Institute of Transylvania University of Brașov. By conducting this research, valuable insights have been obtained that can be useful both for promoting the institute and for establishing future collaborations between the business and academic sectors.