Features of the Socio-Political Marketing

Authors

  • Cristian-Romeo Potincu Transilvania University of Brasov, Romania

Keywords:

political marketing, commercial marketing, electoral campaign

Abstract

It can be said that the political marketing has certain features which must be taken into account for efficiently applying the marketing instruments in the political and electoral field.

Author Biography

Cristian-Romeo Potincu, Transilvania University of Brasov, Romania

Ph.D. Candidate, Marketing

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Published

2009-12-11

Issue

Vol. 2(51) (2009)

Section

ECONOMIC THEORY

License

Copyright (c) 2009 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.