Textile Materials with New Properties Used for Confections Manufacturing

Authors

  • A.N. Neacsu Transilvania University of Brasov, Romania
  • A. Madar Transilvania University of Brasov, Romania

Keywords:

clothing, quality, consumer’s protection

Abstract

The quality of textile clothing depends on the quality of prime materials and also on the technology used; this must ensure a balance between transferred heat, resulted humidity and human and environmental thermal demands, all this bringing about physiological comfort. In order to meet consumers’ demands regarding the production of products which are easy to maintain and have high hygiene properties, new prime materials are searched, with a view to ensuring a wide range of clothing. Taking into consideration the acceleration of changes and the global inter-connections, a company must develop its capacity of innovation in order to bring products with new properties on the market before others do.

Author Biographies

A.N. Neacsu, Transilvania University of Brasov, Romania

Dept. of Marketing, Turism, Services and International Transactions

A. Madar, Transilvania University of Brasov, Romania

Dept. of Marketing, Turism, Services and International Transactions

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Published

2009-12-11

Issue

Section

MARKETING