Quantitative Study regarding the SMEs Organizational Behaviour towards Management Consultancy Services

Authors

  • Daniela Mihai Transilvania University of Brasov, Romania

Keywords:

management consultancy, services, quantitative research, SMEs

Abstract

The objective of this paper is to emphasize some of the most important results of a quantitative study, based on a survey implemented by the author herself. The current research investigates the attitudes, opinions and behaviour of the SMEs managers from Brasov, regarding management consultancy services. Research findings have indicated that the management consulting sector occupies a weak position on the market of business advisory services designed to micro, small and medium enterprises, in the county of Brasov.

Author Biography

Daniela Mihai, Transilvania University of Brasov, Romania

Ph.D. Candidate, Marketing

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Published

2009-12-11

Issue

Section

MARKETING