Marketing Research Using Online Surveys

Authors

  • A. Landoy Bergen University, Norway
  • A. Repanovici Transilvania University of Brasov, Romania

Keywords:

marketing research, academic research, online survey

Abstract

In this article, quality criteria for electronic survey design and use based on an investigation of recent electronic survey literature are presented. The results show that a hard-to-reach audience can be reached using the quality criteria that are most important for reaching these types of audiences. It is presented one online questionnaire for the academic staff community at Transilvania university of Brasov,Romania. The Limerik one was tested.

Author Biography

A. Repanovici, Transilvania University of Brasov, Romania

Dept. of Fine Mechanics and Mechatronics

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Published

2009-12-11

Issue

Vol. 2(51) (2009)

Section

MARKETING

License

Copyright (c) 2009 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.