Some Aspects Regarding Internet Advertising

Authors

  • Ioana Chitu Transilvania University of Brasov, Romania

Keywords:

advertising on-line, Internet, Web site

Abstract

The aim of this paper is to examine internet advertising, to understand its strengths and weaknesses, to compare the content and potential of traditional media with Web sites and to describe the specific types of internet advertising. The paper also tries to present some facts and figures regarding internet advertising.

Author Biography

Ioana Chitu, Transilvania University of Brasov, Romania

Dept. of Marketing, Turism, Services and International Transactions

Downloads

Published

2009-12-11

Issue

Vol. 2(51) (2009)

Section

MARKETING

License

Copyright (c) 2009 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.