Marketing Research on the Retail Market in Brasov with a View to Obtaining Solutions to Diminish the Negative Effects of the Economic Crisis

Abstract

Under the present circumstances of the economic crisis, studying the retail market is a must. The tendencies emphasize a diminution of consumption. Retailers face a long series of problems in the present context. These problems refer to the reduction of turnover, as the number of clients reduces as well. The research in the domain shows what instruments retailers use in order to diminish the negative effects of the crisis. The present work presents some of the results of the qualitative research, as well as of the quantitative one.