Evaluating Buying Behaviours on the Consumption Goods Market in Europe and Romania

Abstract

The tendencies in the buying and consumption behaviour in Europe has recorded a series of modifications over the last years, the most important of the recent ones being caused by the international economic context. Europeans head more and more towards large commercial chains, to the disadvantage of traditional commerce. The same situation is visible in Romania as well. The present paper focuses on consumption behaviour and tendencies in the Europeans’ and Romanians’ shopping basket.