Strategies of Dacia Renault on international markets

Authors

  • M. Funaru Transilvania University of Brasov, Romania
  • G. Funaru Brasov City Hall, Romania

Keywords:

global strategy, international markets, emerging markets, sustainable development, recyclable product

Abstract

Sustainable development is one of the main axes of action of the Renault Group. This means that a company should not only be concerned by its profitability and growth, but also by the impact of its actions on the environment and society. The company must be attentive to the concerns of civil society, where NGOs are the true spokespersons. This is the philosophy of the Dacia Renault company.

Author Biographies

M. Funaru, Transilvania University of Brasov, Romania

Department of Doctoral School in Marketing

G. Funaru, Brasov City Hall, Romania

Economist, Department of Tourism and Foreign Affairs

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Published

2011-09-20

Issue

Vol. 4(53) No. 1 (2011)

Section

MARKETING

License

Copyright (c) 2011 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.