A new concept: the marketing of consumer goods disposal in retail companies

Authors

  • M. Balasescu Transilvania University of Brasov, Romania
  • S. Balasescu Transilvania University of Brasov, Romania

Keywords:

consumer goods disposal, retail commerce, marketing of consumer goods disposal

Abstract

This paper will consider, par excellence, the need for adopting the concept of marketing in all its aspects, in the process of consumer goods disposal in the retail company, meaning an essential point of the distribution flow.

Author Biographies

M. Balasescu, Transilvania University of Brasov, Romania

Department of Marketing, Tourism, and International Relations

S. Balasescu, Transilvania University of Brasov, Romania

Department of Marketing, Tourism, and International Relations

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Published

2011-09-20

Issue

Vol. 4(53) No. 1 (2011)

Section

MARKETING

License

Copyright (c) 2011 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.