The Covid-19 Pandemic: An Accelerator of Digitalisation in Tourism

Abstract

The aim of this paper is to analyse the effects of the COVID-19 pandemic on leveraging technology to generate new opportunities for travel companies. Tourism is one of the sectors most affected by the Covid-19 pandemic, companies in this sector have never faced such a dramatic situation and their challenge has been to survive and find new ways to generate profit. In this context, the pandemic has become an accelerator of digitalisation and has made digital technologies vital. The study is based on secondary data analysis and the research objectives are to examine the impact of COVID - 19 on travel companies and to highlight the importance of developing digitalisation during the pandemic. To achieve these goals, the authors analysed the actions during the pandemic of the world's largest tour operator, Tui Group.