Price rebate in the business relations and the consequences on the company outcome

Abstract

The development of the company’s activity in a competition economic environment, featured by continuous dynamics generates more and more complex problems and to solve these problems, the manager searches for solutions meant to lead to the attainment of the set goals. Thus, the most important strategy to attain higher financial performance is the efficient management of the relationship with the clients. Moreover, studies and analyses are required concerning the volume of commercial transactions with strategic partners, and developing a price rebate policy meant to make clients loyal. This paper aims to identify the most appropriate communication and collaboration methods between the client and the company and to set the type of granted commercial facilities so that the outcome of the carried-out activity attains the proposed level.