Quality strategies implemented within the tourism agency Perfect Tour

Authors

  • A. Madar Transilvania University of Brasov, Romania
  • A. Neacsu Transilvania University of Brasov, Romania
  • C. Baltescu Transilvania University of Brasov, Romania
  • D. Boscor Transilvania University of Brasov, Romania
  • G. Bratucu Transilvania University of Brasov, Romania

Keywords:

quality, strategy, tourism, differentiation

Abstract

The paper presents the quality strategies adopted by the tourism agency Perfect Tour. The most important advantages of the Romanian agency in comparison with its competitors are the focus on high-quality services, cooperation with other international agencies, entering new fields like medical tourism, and sole representative of Disneyland Paris. The strategies adopted explain the good financial results even in the period of crisis.

Author Biographies

A. Madar, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

A. Neacsu, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

C. Baltescu, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

D. Boscor, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

G. Bratucu, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

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Published

2013-02-07

Issue

Vol. 5(54) No. 2 (2012)

Section

TOURISM

License

Copyright (c) 2012 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.