The necessity of counselling and vocational orientation in students’ career management

Authors

  • A. Palade Transilvania University of Brasov, Romania
  • C. Constantin Transilvania University of Brasov, Romania

Keywords:

career counselling and orientation, marketing research, in-depth interviews, professional guidance report

Abstract

This paper contains a research study about the necessity of providing counseling services in universities and the utility of such services for students and graduates. A qualitative research study based on semi-structured in-depth interviews was conducted, having as main objectives to identify students’ opinions regarding the personnel recruitment process, the compatibility with a job, and the utility of counseling and vocational orientation services. The results revealed that students appreciate such services, they want to benefit from them, but they do not know about their existence. Therefore, better promotion of these services and genuine involvement of universities in providing them to the students are the best future strategies.

Author Biographies

A. Palade, Transilvania University of Brasov, Romania

Student in the Marketing Policies and Strategies Master Program

C. Constantin, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

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Published

2013-02-07

Issue

Section

MANAGEMENT