The strategic analysis of the educational market for the Romanian tourism

Abstract

The Romanian market of educational services for tourism is not only a very dynamic one, but it also represents a new market considering that the law which, even if adopted in 1999 in accordance with the European regulations concerning LLL, has been applied only since 2006; hence the numerous problems which have occurred. Besides, problems concerning the Romanians’ mentality of changing their vocational status have appeared, given that during the past regime it was not considered appropriate to change jobs. In this respect, for our analysis, we undertook the STEEP model applied to the local market whereas our conclusions were presented in a SWOT matrix. The analyses compare some indicators and values from the European countries and the results shall be used for the improvement of the activity of all the players operating in this market, in the context of the European Social Found implementation.