Developing students’ entrepreneurial spirit

Authors

  • E. Gradinaru Transilvania University of Brasov, Romania
  • G. Boiciuc Transilvania University of Brasov, Romania
  • C. Constantin Transilvania University of Brasov, Romania

Keywords:

entrepreneurship, online media, marketing research, business plan

Abstract

This paper contains a research study about the necessity to develop the entrepreneurial spirit in universities and how students could be involved in such initiatives. Qualitative research based on three focus groups was conducted, with the main objective to identify students’ opinions regarding the initiative to develop an online magazine for students and young people. The results reveal that students prefer the online media to the traditional ones and the pilot numbers of the magazine received good appreciation. A business plan for the future development of the magazine is also presented.

Author Biographies

E. Gradinaru, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

G. Boiciuc, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

C. Constantin, Transilvania University of Brasov, Romania

Dept. of Economic Sciences and Business Administration

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Published

2013-02-07

Issue

Section

MANAGEMENT