Developing students’ entrepreneurial spirit
Keywords:
entrepreneurship, online media, marketing research, business planAbstract
This paper contains a research study about the necessity to develop the entrepreneurial spirit in universities and how students could be involved in such initiatives. Qualitative research based on three focus groups was conducted, with the main objective to identify students’ opinions regarding the initiative to develop an online magazine for students and young people. The results reveal that students prefer the online media to the traditional ones and the pilot numbers of the magazine received good appreciation. A business plan for the future development of the magazine is also presented.Downloads
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Copyright (c) 2012 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences
This work is licensed under a Creative Commons Attribution 4.0 International License.