The enterprise software market and its features

Authors

  • A.-B Boitor Transilvania University of Brasov, Romania
  • A. Hertanu Transilvania University of Brasov, Romania

Keywords:

enterprise software, market, strategy

Abstract

This paper presents the market for enterprise software and its features. The domain of software applications for business is a very dynamic one and companies in it have been in continuous competition for years. Organizational consumer behavior has changed significantly in recent years, organizations, not only large and medium companies, but also small or non-profit organizations, have adapted their activities to the progress of technology. They have begun to support activities through software applications for enterprises. From the most important activities of companies to the support activities, they are coordinated and carried out by using software applications provided by manufacturers on this market.

Author Biographies

A.-B Boitor, Transilvania University of Brasov, Romania

Ph.D. Student, Dept. of Economic Sciences and Business Administration

A. Hertanu, Transilvania University of Brasov, Romania

Ph.D. Student, Dept. of Economic Sciences and Business Administration

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Published

2013-02-07

Issue

Section

MARKETING