Strategic organization of it and telecommunication services

Abstract

The accelerated development of the world services trade fostered the concerns of marketing theorists and practitioners regarding the development of new strategies for adapting existing strategies in order to enhance the beneficial effects at the economic and social levels of international transactions. Successful companies in the services sector have a precise, clear, competitive strategy. With a clearly outlined strategy, managers can more easily accept or reject certain initiatives, and providers know how to serve customers better. Our study highlights the theories about the strategies in services. Some modalities for organizing IT and telecommunication service delivery are also exemplified.