The role of original equipment manufacturers in software distribution

Abstract

The software distribution channels are having a significant impact on the mix of marketing not only for big companies in this domain but also for small companies that activate in this domain. The Original Equipment Manufacturer’s distribution channel has a significant impact on the marketing strategy of different companies. If the traditional distribution channels are still used, the OEM’s channels are used more and more to distribute the software products or services not only to the segment of consumers formed by companies but also to the segment of customers formed by individual users.