Environmental marketing - element for asserting the management of sustainable development

Abstract

This paper presents a theoretical approach where the concept of sustainable development is integrated in terms of environmental marketing and sustainable development management. All these concepts are defined by showing the links between them, and how they relate, finally leading to the objectives of firms in terms of sustainable development. The paper also presents the role of environmental marketing, asserting its importance as a tool for sustainable development management. Given the development and implementation of appropriate policies and strategies, ecological marketing can be used to increase the process efficiency of sustainable development management, simultaneously achieving market investigation for the company’s adaptation to the dynamics of the marketing environment.