The student decision making process
Keywords:
educational marketing, student behaviour, student decision making processAbstract
This paper aims to improve the understanding of the process used by students when they are faced with a decision regarding their academic future. In order to achieve this objective a survey was conducted and the student goals and expectations were analyzed. The conclusions show that an important number of students are interested in a master's program and their decision to choose a specific program is based on several important factors.Downloads
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Copyright (c) 2012 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences
This work is licensed under a Creative Commons Attribution 4.0 International License.