The student decision making process

Authors

  • Ioan-Constantin Enache Transilvania University of Brasov, Romania

Keywords:

educational marketing, student behaviour, student decision making process

Abstract

This paper aims to improve the understanding of the process used by students when they are faced with a decision regarding their academic future. In order to achieve this objective a survey was conducted and the student goals and expectations were analyzed. The conclusions show that an important number of students are interested in a master's program and their decision to choose a specific program is based on several important factors.

Author Biography

Ioan-Constantin Enache, Transilvania University of Brasov, Romania

Ph.D. Student, Dept. of Economic Sciences and Business Administration

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Published

2013-02-01

Issue

Section

MARKETING