Issues related to social network advertising

Abstract

The promotional activity is currently marked by major transformations due to the coming out and extremely fast development of certain new media of promotion much more suitable for interaction with consumers, and much more appropriate in developing long-term relationships with them as compared to classic media. The most edifying example is the Internet with all that it provides, becoming an important part of everyone’s everyday life. Within the Internet, social networking is constantly developing, and becoming increasingly important.