A.C.T.A. and the effects of the agreement on the on-line marketing strategies

Abstract

This article presents the most controversial and discussed treaty over the last period and its consequences on the marketing strategies of different companies in fields such as the movie industry, the music industry, and the publishing domain. The A.C.T.A. treaty was signed by over 27 countries and brings up positive effects upon the strategies of those companies that suffer losses from piracy and counterfeiting of intellectual property rights. The paper reflects on the changes that the treaty can bring especially to the online marketing strategies of the biggest movie studios and music production labels.