The impact of innovation on the retail commerce

Abstract

This paper highlights the contribution of the innovation process in retail development. Lately, in this area, many innovations (related to products, processes, or technology) have brought many benefits to the performance of trade activities. Many retailers have realized the benefits of innovation and have gradually adopted them, offering to their businesses the chance to grow. Romanian retail companies are trying to adjust to the changes in the field, being aware that long-term, innovation is the key to business success.