Leisure opportunities in urban areas. A case study: the city of Braşov

Abstract

This paper contains a research study about the leisure opportunities in urban areas. The study targets a clear objective: developing a business idea in line with the leisure needs of the population from Braşov. The tools used to perform the research were: population analysis from an economic and social perspective, study about current leisure opportunities in Braşov, marketing research and business plan. The research seeks to be the starting point of the business plan which will have as a primary characteristic the purpose to fulfil the needs and requirements of the studied population.