Graduates’ integration on the labour market

Authors

  • A. Palade Transilvania University of Brasov, Romania
  • C. Constantin Transilvania University of Brasov, Romania

Keywords:

labour market, market research, career path, higher education marketing

Abstract

This paper contains a research study about the integration of 1st cycle graduates on the labour market. Marketing research was carried out among university graduates, emphasising their career path after graduating, taking into account that graduates’ job placement has acquired great importance in higher education. The conclusion drawn in the paper is that career counselling and orientation should be fostered for students, while more weight should be given to practical placements in the study programs’ curriculum, in order to build specific competences for students, which make them capable to obtain a better job position after graduation.

Author Biographies

A. Palade, Transilvania University of Brasov, Romania

Student at Marketing Policies and Strategies Master Program

C. Constantin, Transilvania University of Brasov, Romania

Dept. of Marketing, Tourism and International Relations

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Published

2014-01-31

Issue

Section

MARKETING