Protecting the environment: social responsibility or legislative constraint?

Abstract

This article presents the issue of protecting and preserving the natural environment as a fundamental element in sustainable economic development, given that the entire economic, social and human activity takes place in the natural environment. The article also raises the question of reconsidering the environment as an important factor that influences economic activity. Is this action of protecting the environment considered a social responsibility of companies, of public power, of society, or is it the result of legal constraints of environmental legislation implementation? The article tries to answer this question using marketing research findings. These marketing research studies had as a theme the study application of ecologic marketing by managers in their businesses, environmental compliance and their view on social responsibility in terms of protecting the environment.