The influence of innovations and technology on the future of retail

Authors

  • Marius Balasescu Transilvania University of Brasov, Romania

Keywords:

retail, innovation, technology, shopping experience

Abstract

This paper contains some aspects related to the role of retail for the trade sector and to the importance of innovations in the modernisation process of retail. With the convergence of physical retail formats, digital services, and eCommerce channels, retailers are currently confronted with the need to correctly deliver a fully integrated shopper experience from start to finish.

Author Biography

Marius Balasescu, Transilvania University of Brasov, Romania

Dept. of Marketing, Tourism and International Relations

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Published

2014-01-31

Issue

Vol. 6(55) No. 2 (2013)

Section

MARKETING

License

Copyright (c) 2013 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.