Personalization in E-commerce using profiles similarity

Abstract

Understanding the use needs is one of the key factors of an online project. If these needs are quickly identified, the customer can be offered the best products immediately. Creating profiles allows the identification and communication of needs efficiently and effectively. Basically if these profiles are well established, it remains to identify just which is the closest profile to the online client. Profiling is a useful tool in marketing, increasing the functionality of sales application. These tools fall into customer-oriented tools, together with the analytical techniques ones and those suggesting the desired products.