The E-commerce as a way to sustain a strategy

Abstract

The study explores the impact of the new e-commerce techniques on the business strategy, guided by the idea that it could entrench a possible outcome in diminishing costs. This potential effect is discussed using the present concepts on strategy coined and established by academics. The discussion is based mainly on accustomed opinions about the new form of commerce, stating that the cost figures have a minor relevance in defining strategy. The findings pinpoint that cost leadership could be a strategic option, but the differentiation remains to be discussed as alternative while new forms of retail may perpetrate to redefine strategic approach under challenging times.