Distribution policies and strategies for sustainable textile products

Authors

  • M.A. Opris (Stanila) Transilvania University of Brasov, Romania
  • G. Bratucu Transilvania University of Brasov, Romania
  • A. Palade Transilvania University of Brasov, Romania

Keywords:

sustainable distribution, reverse distribution, textile products

Abstract

The purpose of this article is to highlight the complex process of distribution for sustainable textile products. The main objective is to establish the most effective and sustainable distribution policies and strategies used by textile companies in Romania. It can be said that the distribution chain has to be very short and in many cases, conducted by the producer itself, because he has to follow the sustainable product through all its life phases. In conclusion, it can be said that for many companies the distribution process has a great impact on the environment, therefore it is very important to supervise the distribution chain.

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Published

2015-06-11

Issue

Section

MARKETING