Methods of measuring the level of logistics serving in international business

Abstract

This paper raises the issue of the logistics service of customers in international markets. The study aims to optimize logistics serving using the case of a company in Romania that has several foreign customers. The main objectives of the investigation are related to the measurement of the logistic service level for the company’s foreign clients and to an evaluation of the present potential of the logistic serving strategy of this company. The instruments used for the analysis are the economic outputs, information from foreign customers, and the theory about the level of logistic serving. The results of the analysis are used for making a proposal for a set of projects aiming at the improvement of the service quality of foreign customers.