Multivariate analysis of marketing data - applications for bricolage market

Abstract

By using concepts and analytical tools for computing, marketing is directly related to the quantitative methods of economic research and other areas where the efficiency of systems performances are studied. Any activity of the company must be programmed and carried out taking into account the consumer. Providing a complete success in business requires the entrepreneur to see the company and its products through the consumers eyes, to act as representative of its clients in order to acquire and satisfy their desires. Through its complex specific activities, marketing aims to provide goods and services the consumers require or right merchandise in the right quantity at the right price at the right time and place. An important consideration in capturing the link between marketing and multivariate statistical analysis is that it provides more powerful instruments that allow researchers to discover relationships between multiple configurations of the relationship between variables, configurations that would otherwise remain hidden or barely visible. In addition, most methods can do this with good accuracy, with the possibility of testing the statistical significance by calculating the level of confidence associated with the link validation to the entire population and not just the investigated sample.