Wine industry market strategies. Case study: Lacerta Winery

Authors

  • N.A. Neacsu Transilvania University of Brasov, Romania
  • A. Madar Transilvania University of Brasov, Romania

Keywords:

wine, quality, marketing strategy, consumers, competition

Abstract

Wine market in Romania is in constant development. More and more manufacturers appear on the market, and the competition is increasingly fierce. Although it has an area of the largest planted with vines, Romania is not distinguished among major exporters. Using EU funds made available, new manufacturers appear who developed the premium wine sector. Among the investments carried out in recent years in this sector is Lacerta Winery, an Austrian investment, which sold the first wine under the brand Lacerta in 2011.

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Published

2017-12-13

Issue

Vol. 9(58) No. 2 (2016)

Section

BUSINESS AND EUROPEAN LAW

License

Copyright (c) 2016 Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.