Local timber firm looking forward to develop on medium term

Abstract

This article intends to outline the challenges faced by a local timber company in struggle to resist on medium-term on the market. There will be revealed the challenges the company is facing, and also the ways to adapt to the changing world of timber industry. There will be presented a short history of the founding and the evolution of the company on the local and international market, pointing out the relevant events which have marked the life of the company during the years. There will also be presented a short review of the competition on the market and the marketing strategy and policies which the company is using to be able to face the new challenges.