The export potential of the Muntenia Oltenia vineyard area

Abstract

The work that begins with the presentation of the Muntenia Oltenia wine region intends to identify the reasons underlying the small share of exports in the total production of wine made in this area and to formulate some proposals which could represent in the future solutions to improve the trade balance of the vineyard sector. In order to know the barriers that prevent wine exports, qualitative marketing research was conducted with 8 managers of vineyard areas. After analyzing the information obtained it could be concluded that in order to give more coherence and consistency to their wines, in order to promote more effectively on foreign markets and finally in order to benefit from the increased exports, wine producers should associate depending on the wine regions they belong to.