Culinary experiences as a key tourism attraction. Case Study: Brasov County

Abstract

Providing authentic travel services is a prerequisite for increasing the attractiveness of a holiday destination. The development of culinary tourism by integrating the traditional menus in the offer of food services or the organization of festivals based on the culinary traditions of the visited area are components that highlight local specificities and which ensure the differentiation of the tourism offer on the national and international market. This article analyses the potential which favors the development of culinary tourism in Brasov county and which can represent a key element for improving the image of this tourism destination.