Marketing Automation

Abstract

The automation of the marketing process seems to be nowadays, the only solution to face the major changes brought by the fast evolution of technology and the continuous increase in supply and demand. In order to achieve the desired marketing results, businesses have to employ digital marketing and communication services. These services are efficient and measurable thanks to the marketing techniques used to track, score and implement each campaign. Due to the technical progress, the marketing fragmentation, demand for customized products and services on one side and the need to achieve constructive dialogue with the customers, immediate and flexible response, and the necessity to measure the investments and the results on the other side, the classical marketing approached had changed continue to improve substantially.