Perception of breast cancer prevention campaigns among women in Brasov

Abstract

Once health marketing appeared, the concern for its development and for health, generally speaking, has increased, especially as regards the prevention of certain diseases. Health marketing refers to marketing strategies and campaigns aimed not only at healthy individuals but also at sick ones. Given that it is easier to prevent disease and that access to information nowadays is handy, the present paper aimed at analyzing opinions and attitudes of women in Brasov regarding prevention campaigns for breast cancer. Based on the information from the quantitative research, conclusions have been drawn concerning the level of knowledge of women in Brasov.