How to strengthen Customer Loyalty, using Customer Segmentation?

Abstract

Do you provide exceptional customer service?”, “Is the customer service in your company extraordinary?” “How to convert satisfied customers into loyal customers?” - are the most frequent questions of today’s managers and have driven the research on this article to getting the answer to a highly important marketing topic “How to strengthen customer loyalty using customer segmentation?”. Anyone who has bought a product or a service has probably suffered at least once from a company’s apparent indifference to what should be its first concern: the customer experiences. If this is the case, the company is in a wrong direction, since loyalty is the most powerful tool in today competitive market. To strengthen the bonds with these high-profit customers, innovative companies are deploying enterprise wide strategies built on consumer segmentation.