Consumer behaviour of energetic products

Abstract

The population increase along with its orientation towards consumerism, economic growth and the reduction of debts, determined by each individual’s intention to progress all represent an interesting challenge if one considers achieving them sustainably. That being said, the present paper gives emphasis to some theoretical and practical information regarding the consumer behaviour regarding energy products. The first part presents some theoretical concepts related to consumer behaviour, both the individual and the organisational one, followed by the second part, which shows the concern for managing energy resources in the case of the top 50 companies from Romania.