The behaviour of voting in the local Romanian elections from June 2016

Authors

  • E.A. Biea Transilvania University of Brasov, Romania
  • G. Bratucu Transilvania University of Brasov, Romania

Keywords:

electoral campaign, behaviour analysis, political strategies

Abstract

The voting behaviour of people in the local Romanian election has important social implications, yet due to strong mentality influences in electoral research, it has rarely been studied from the behavioural analytical perspective. In this article a behavioural analysis of voting is presented from the moment of pre campaigning, campaign, until the voting day and how it has been affected by other factors, more complex than in other elections, including the analysis of the influence of the changes of electoral laws and restrictions of campaign budget. Moreover, the experience gained as a candidate in this local election, led me to write about the perception and the behaviour of voting people. It is concluded that such an analysis is both theoretically fruitful and empirically relevant.

Downloads

Published

2016-12-13

Issue

Section

MARKETING