Digital Tools for Information on Mental Health. Does What We Do Affect the Way We Perceive them? A Quantitative Study among the Adult Population in Brașov, Romania

Authors

DOI:

https://doi.org/10.31926/but.es.2021.14.63.1.3

Keywords:

digital tools, mental health, depression, occupational level, quantitative marketing research

Abstract

This paper discusses whether and to what extent the occupational level of the adult population in Brasov County affects the perceptions regarding the digital tools’ importance for information on mental health disorders such as depression and how the population with different occupational levels perceives and assimilates the digital tools for mental health needs. A quantitative marketing research was conducted among 514 adults from Brasov County. The ANOVA test was applied to achieve the set goal. The outcomes are useful for academics and practitioners to design sustainable digital health policies and create efficient prevention campaigns for depression, by focusing on digital tools.

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Published

2021-06-17

Issue

Section

MARKETING