Impact and Prospects of a Second Chance Educational Support Programme as a School Reintegration Measure for Young People and Adults from Disadvantaged Backgrounds
Keywords:school drop-out, disadvantaged areas, educational programme, educational marketing
AbstractGetting young people and adults who have not completed compulsory education back into school is one of the current challenges facing most schools in disadvantaged areas. In this study, we aim to analyze the extent to which a complementary educational support program represents a viable solution to this major problem. To this end, marketing research was carried out based on the case study, which monitored the impact of the program on the 41 young and adult participants. Research results reveal a positive impact of the program with significant progress being recorded by the participants on all the variables analyzed.
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